Why BeReal couldn’t hold our attention

Why BeReal couldn’t hold our attention

Image from unsplash by John Withers BeReal was a statement, not just an app. It served as a digital counterpoint to YouTube’s polished persona-building, TikTok’s viral choreography, and Instagram’s created feeds. Launched in December 2019, the viral...
What is ‘core’ anyway?

What is ‘core’ anyway?

Image by Rogers Fund from Wikimedia In 2025, “-core” is the internet’s new favourite way of turning any aesthetic, no matter how niche or absurd, into a fully fledged trend. But what does it mean really? The term “-core” has been tacked onto words to define an...