Why BeReal couldn’t hold our attention

Why BeReal couldn’t hold our attention

Image from unsplash by John Withers BeReal was a statement, not just an app. It served as a digital counterpoint to YouTube’s polished persona-building, TikTok’s viral choreography, and Instagram’s created feeds. Launched in December 2019, the viral...
What is ‘core’ anyway?

What is ‘core’ anyway?

Image by Rogers Fund from Wikimedia In 2025, “-core” is the internet’s new favourite way of turning any aesthetic, no matter how niche or absurd, into a fully fledged trend. But what does it mean really? The term “-core” has been tacked onto words to define an...
The past, present and future of pop dialect 

The past, present and future of pop dialect 

Image by Pexels from Pixabay From viral slang to internet catchphrases, pop culture constantly shapes how we communicate. This feature explores its origin, impact and what’s next for pop dialect.  Pop culture and viral trends have always contributed to the way we...